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Posts Tagged ‘twitter super bowl’

Super Bowl XLVII: Tracking Tweets From Inside The Stadium [INFOGRAPHIC]

Super Bowl XLVII: Tracking Tweets From Inside The Stadium [INFOGRAPHIC]

The Super Bowl generated a frenzy of activity on Twitter, but what about tweets that were sent at the actual game itself, from folks in the crowd?

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2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook.

Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.

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The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

In a matchup of the nation’s number one defensive team against its offensive best, the Seattle Seahawks soundly thrashed the Denver Broncos to win Super Bowl XLVIII by a score of 43-8, winning their first NFL title.

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Which Super Bowl Ads Generate The Most Buzz On Twitter? [INFOGRAPHIC]

Which Super Bowl Ads Generate The Most Buzz On Twitter? [INFOGRAPHIC]

It’s the Super Bowl this weekend which, for many major brands, fans and TV viewers, is one of the advertising milestones of the year. But which types of ads are shared the most on social media? Which generate the most buzz… at the best price?

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Sportsmanias Offers Super Bowl 2nd-Screen Experience With Head-To-Head Twitter Feeds

Sportsmanias Offers Super Bowl Second-Screen Experience With Head-To-Head Twitter Feeds

Real-time sports team news aggregator Sportsmanias.com is making a play to be your second-screen experience during Super Bowl 2014.

The startup’s redesigned website includes a dual stream head-to-head Twitter feed from opposing teams’ beat writers straight from the sidelines and press box.

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Jimmy Fallon Calling For Twitter Submissions For A 2012 Super Bowl Commercial Jingle

Calling all budding songwriters: Twitter can be your road to stardom this February.

Jimmy Fallon will be crowd-sourcing on Twitter the script of the new Lincoln MKZ commercial, slated to debut during the February 2013 Super Bowl.

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And The Winner Of This Year’s Super Bowl Is… Twitter [STATS]

Yesterday we documented how Super Bowl XLVI had triggered a series of new tweets per second (TPS) records on Twitter, with the game itself peaking at a heady 12,233 TPS in the closing moments.

This was a huge jump from previous years, and it really illustrates the growth of Twitter as a platform, especially in the way it brings people together during live events. In 2008 the TPS peak during the Super Bowl registered at a humble 27, and last year’s 4,064 Super Bowl TPS, a record for any sporting event at the time, has been tripled just 12 months later.

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Super Bowl, Madonna Set New Sport, Entertainment Twitter Records [STATS]

The closing moments of Super Bowl XLVI, which saw the New York Giants come from behind to edge the New England Patriots 21-17 with a last-minute touchdown, were so dramatic that they set a new tweets per second (TPS) record on Twitter.

The final three minutes of the Super Bowl saw Twitter users firing off tweets at an average of 10,000 per second, which is an all-time peak for a sporting event on the network.

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Which Super Bowl Advertiser Is Generating The Most Twitter Buzz? [VISUALIZATION]

The Super Bowl is one of the most prestigious – and expensive – advertising opportunities available to brands. Last year, 46 minutes of ads were shown during the FOX telecast, and some $1.72 billion has been spent by advertisers on the Super Bowl in the past 10 years.

On Sunday, a 30-second ad spot will cost a heady $3.5 million. So, the big question is: what sort of buzz are marketers getting for their money?

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