Posts Tagged ‘twitter super bowl’
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Yesterday we documented how Super Bowl XLVI had triggered a series of new tweets per second (TPS) records on Twitter, with the game itself peaking at a heady 12,233 TPS in the closing moments.
This was a huge jump from previous years, and it really illustrates the growth of Twitter as a platform, especially in the way it brings people together during live events. In 2008 the TPS peak during the Super Bowl registered at a humble 27, and last year’s 4,064 Super Bowl TPS, a record for any sporting event at the time, has been tripled just 12 months later.
The closing moments of Super Bowl XLVI, which saw the New York Giants come from behind to edge the New England Patriots 21-17 with a last-minute touchdown, were so dramatic that they set a new tweets per second (TPS) record on Twitter.
The final three minutes of the Super Bowl saw Twitter users firing off tweets at an average of 10,000 per second, which is an all-time peak for a sporting event on the network.
The Super Bowl is one of the most prestigious – and expensive – advertising opportunities available to brands. Last year, 46 minutes of ads were shown during the FOX telecast, and some $1.72 billion has been spent by advertisers on the Super Bowl in the past 10 years.
On Sunday, a 30-second ad spot will cost a heady $3.5 million. So, the big question is: what sort of buzz are marketers getting for their money?