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Posts Tagged ‘Twitter targeting’

Twitter Launches Two New Targeting Options for Mobile Advertisers

Twitter Launches Two New Targeting Options for Mobile Advertisers

More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric.

This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.

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LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

Twitter’s suite of Promoted Products – Promoted Accounts, Tweets and Trends – provide an effective and affordable advertising option for brands of all shapes and sizes. But there’s one important area where Facebook’s ad platform has a few advantages over Twitter’s, notably in how it allows marketers to really drill down in their customer targeting, largely thanks to a richer social graph.

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New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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Newbie Tip: Using Twitter To Get The Most Out Of Trade Shows

There’s really no excuse for NOT interacting with trade show and conference attendees on Twitter. They’re there, tweeting away about topics that are directly related to your business – ripe for the picking, really. And even more so now that Twitter just added eerie real-time tweet targeting.

So what are you waiting for?

You may not be super Twitter savvy yet, but Tweeple new and experienced can benefit from these Twitter trade show tips from the folks at SDL.

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Twitter Releases New Ads Feature: Real-time Keyword Targeting

If you advertise on Twitter, you know that there are many targeting options to consider. And today, Twitter has added to that list, with keyword targeting that happens in real time.

This is not only a boon for advertisers, it’s a creepy reminder that when you’re online, you ARE the target.

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Taking A Deeper Dive Into Twitter Ad Targeting

Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue to use its real-time nature as a key differentiator from competitors in the social media advertising space.

Here’s a quick refresher on the targeting options Twitter currently offers for its Promoted Tweets products:

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