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Posts Tagged ‘twitter television’

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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Breaking Bad And The Walking Dead Were The Most Talked About Shows On Twitter In 2013 [STATS]

Breaking Bad And The Walking Dead Were The Most Talked About Shows On Twitter In 2013 [STATS]

Nielsen has released its official Twitter TV ratings for 2013, which look at the shows with the biggest buzz on the social network over the past 12 months.

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How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC]

How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC]

Social media is changing television.

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Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?

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The Evolution Of Social TV [INFOGRAPHIC]

Do you use Twitter whilst watching your favourite TV shows?

You’re not alone. Recent studies have shown that 80 percent of viewers have used a smartphone or tablet device whilst watching television, and a clear relationship between TV ratings being boosted by high activity on Twitter – and vice versa – has been established.

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MTV VMAs Dominate Twitter TV Rankings With 19 Million Tweets And 90% Share [STATS]

Did you watch the MTV Video Music Awards?

Things got pretty crazy. Gaga, Miley, Kanye, Justin, Katy. Seems like everybody was trying to outdo the artist before them, and where else to talk about that spectacle than Twitter?

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Twitter Drives Up Some TV Ratings, But TV Better At Driving Tweets, Says Nielsen [STUDY]

Nielsen has released a study that, for the first time, provides statistical evidence of the two-way relationship between Twitter and television, inasmuch as how conversation on Twitter about a TV show can boost ratings for that program, and vice versa.

However, while the data has shown that there’s definitely some correlation between a spike in tweets and strong ratings, it’s typically more in Twitter’s favour than the other way around.

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95% Of Online Conversations About TV Take Place On Twitter [STATS]

The official Twitter Advertising profile (@TwitterAds) has been sharing some choice data about everybody’s favourite micro-blogging social network and its impact on television, inasmuch as how Twitter has established itself as the conversation medium of choice for fans looking to chat about their favourite shows online.

The numbers are in, and they’re overwhelming: 95 percent of online public conversations about TV take place on Twitter, and 60 percent of UK Twitter users are active on Twitter whilst watching TV.

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Watching You, Watching Us, Watching You – Twitter’s Relationship With Mainstream Television [VIDEO]

There’s a new piece over on the official Twitter blog about the platform’s ‘special connection’ with mainstream television – think UK/USA over Whatever Happened To Baby Jane – and how the user of hashtags, usernames, curated tweets and live-tweeting has become entirely commonplace.

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