By Shea Bennett on September 1, 2014 3:00 PM
NBC Universal is looking for a Social Media Marketing Manager. next job PMC Studios is looking for a Social Media Coordinator. next job Electronic Business Group (EBG) is looking for a Digital Media Network Seeks SF Program Manager. next job American Jewish World Service is looking for a Director of Media Relations. next job Small, hot SoCal ad agency is looking for a Social/PR Manager. next job New York University is looking for a Director of Communications. next job WHYY is looking for a Social Media Strategist. next job Urbanful is looking for a Social Media Manager. see all
Posts Tagged ‘Twitter TV’
Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!
Who’s tweeting about television?
Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.
Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.
Problem: it isn’t working. At least not according to one NBC executive.
Australia will be the third country to receive Neilsen’s Twitter TV Ratings treatment, a metric that measures consumer behavior in tweets.
Twitter is quickly becoming synonymous with the “second screen,” as TV viewers take to 140-character sound bites to discuss the latest TV gossip, news and excitement. Advertisers are embracing the new revenue stream, promoting their shows via new advertising products, and seeking out creative ways to engage audiences on both TV and Twitter. And Twitter wants to keep this trend going: the company has partnered with Fox and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.
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