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Posts Tagged ‘Twitter TV’
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Who’s tweeting about television?
Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.
Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.
Problem: it isn’t working. At least not according to one NBC executive.
Australia will be the third country to receive Neilsen’s Twitter TV Ratings treatment, a metric that measures consumer behavior in tweets.
Twitter is quickly becoming synonymous with the “second screen,” as TV viewers take to 140-character sound bites to discuss the latest TV gossip, news and excitement. Advertisers are embracing the new revenue stream, promoting their shows via new advertising products, and seeking out creative ways to engage audiences on both TV and Twitter. And Twitter wants to keep this trend going: the company has partnered with Fox and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.
The relationship between Twitter and television is important for both parties, even if there’s a bit of a disconnect between the sorts of shows real people are watching in their homes and what they’re actually talking about on social media. For example, The Big Bang Theory gets 20 million viewers week in, week out, but nobody is really talking about it on Twitter.
Conversely, a show like The Walking Dead, which has about half Big Bang’s audience, dominates social discourse, ranking as the top show on Twitter every time it airs.
That is, except this week. Except for the Oscars.
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