By Shea Bennett on September 1, 2014 3:00 PM
Brooklyn Magazine is looking for a Social Media Editorial Fellowship. next job The Pew Charitable Trusts is looking for a Senior Associate,Digital(Social Media/Newsletters). next job Current is looking for a Senior Social Media Strategist. next job ASME is looking for a Manager, Social Media. next job CREATIVE CIRCLE is looking for a Bilingual Content Manager (Social Media). next job Mother Nature Network is looking for a Social Media Manager. next job The Daily Dot is looking for a Assistant Social Media Editor. next job JDRF is looking for a Social Media Manager. next job John McNeil Studio is looking for a Senior Copywriter. see all
Posts Tagged ‘Twitter TV’
Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!
Who’s tweeting about television?
Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.
Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.
Problem: it isn’t working. At least not according to one NBC executive.
Australia will be the third country to receive Neilsen’s Twitter TV Ratings treatment, a metric that measures consumer behavior in tweets.
Twitter is quickly becoming synonymous with the “second screen,” as TV viewers take to 140-character sound bites to discuss the latest TV gossip, news and excitement. Advertisers are embracing the new revenue stream, promoting their shows via new advertising products, and seeking out creative ways to engage audiences on both TV and Twitter. And Twitter wants to keep this trend going: the company has partnered with Fox and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.
NEXT PAGE >>