Posts Tagged ‘Twitter TV’
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Do you tweet while you’re watching TV? Or maybe you jump on Twitter right after a startling season finale?
More and more consumers are turning to Twitter as the “second screen” counterpart to their TV screens. And Twitter is embracing the social TV trend in a big way.
Here are three ways that Twitter is changing TV forever.
Nielsen’s new Twitter TV ratings officially launched this week, a Twitter companion to the company’s standard television viewership stats that quantify the number of users who post and view tweets about popular TV shows in real time.
The new data is instructive about what shows are most tweeted about, when people tweet during TV shows, and how many impressions each tweet gets.
Sunday Night Football, The Big Bang Theory and NCIS are amongst the most popular shows on U.S. television, with millions and millions of viewers.
But on Twitter, they hardly warrant a mention. Instead, all the discussion resolves around Breaking Bad, The Voice and Jimmy Kimmel Live.
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