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Posts Tagged ‘Twitter TV’

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

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Who’s Tweeting About TV? [INFOGRAPHIC]

Who's Tweeting About TV? [INFOGRAPHIC]

Who’s tweeting about television?

Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.

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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

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Twitter Doesn’t Increase TV Viewers, Says NBC

Twitter Doesn't Increase TV Viewers, Says NBC

Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.

Problem: it isn’t working. At least not according to one NBC executive.

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Twitter TV Conversation Targeting Expands Around The Globe

Twitter TV Conversation Targeting Expands Around The Globe

Twitter’s TV conversation targeting product, which allows networks and brands to promote tweets to users who engage with specific shows, launched in the U.S. and United Kingdom back in November, and now the service has rolled out to Brazil, Canada, France and Spain.

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Twitter, Sky Team Up To Let You #WatchOnSky

Twitter, Sky Team Up To Let You #WatchOnSky

Twitter has teamed up with BSkyB, the broadcaster that owns Sky Television, the United Kingdom’s most popular premium digital TV service, to trial #WatchOnSky, a new tool that will let Sky customers watch or record shows simply by clicking on buttons displayed within a tweet.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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Nielsen Expands Twitter TV Ratings To Australia

Nielsen Expands Twitter TV Ratings To Australia

Australia will be the third country to receive Neilsen’s Twitter TV Ratings treatment, a metric that measures consumer behavior in tweets.

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Twitter Is Dominating The Second Screen [STATS]

twitter tv stats

Twitter is quickly becoming synonymous with the “second screen,” as TV viewers take to 140-character sound bites to discuss the latest TV gossip, news and excitement. Advertisers are embracing the new revenue stream, promoting their shows via new advertising products, and seeking out creative ways to engage audiences on both TV and Twitter. And Twitter wants to keep this trend going: the company has partnered with Fox and commissioned the Advertiser Research Foundation to put the spotlight on just how important Twitter is to TV.

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The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]

The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]

The relationship between Twitter and television is important for both parties, even if there’s a bit of a disconnect between the sorts of shows real people are watching in their homes and what they’re actually talking about on social media. For example, The Big Bang Theory gets 20 million viewers week in, week out, but nobody is really talking about it on Twitter.

Conversely, a show like The Walking Dead, which has about half Big Bang’s audience, dominates social discourse, ranking as the top show on Twitter every time it airs.

That is, except this week. Except for the Oscars.

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