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Posts Tagged ‘Twitter TV’

The X Factor is the UK’s Most Tweeted TV Show [STUDY]

The X Factor is the UK's Most Tweeted TV Show [STUDY]

The X Factor is the most tweeted-about television series in the United Kingdom, generating almost twice as many tweets over a 12 month period as the runner-up, reveals new data.

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Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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33% Comment on Facebook or Twitter About What They’re Watching on TV in the UK [STUDY]

33% Comment on Facebook or Twitter About What They're Watching on TV in the UK [STUDY]

A survey of 11,000 people in the United Kingdom has found that one third (33 percent) comment on Facebook or Twitter about what they’re watching on television during the show.

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More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

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Who’s Tweeting About TV? [INFOGRAPHIC]

Who's Tweeting About TV? [INFOGRAPHIC]

Who’s tweeting about television?

Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.

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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

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Twitter Doesn’t Increase TV Viewers, Says NBC

Twitter Doesn't Increase TV Viewers, Says NBC

Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.

Problem: it isn’t working. At least not according to one NBC executive.

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Twitter TV Conversation Targeting Expands Around The Globe

Twitter TV Conversation Targeting Expands Around The Globe

Twitter’s TV conversation targeting product, which allows networks and brands to promote tweets to users who engage with specific shows, launched in the U.S. and United Kingdom back in November, and now the service has rolled out to Brazil, Canada, France and Spain.

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Twitter, Sky Team Up To Let You #WatchOnSky

Twitter, Sky Team Up To Let You #WatchOnSky

Twitter has teamed up with BSkyB, the broadcaster that owns Sky Television, the United Kingdom’s most popular premium digital TV service, to trial #WatchOnSky, a new tool that will let Sky customers watch or record shows simply by clicking on buttons displayed within a tweet.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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