Posts Tagged ‘twitter video’
Ever loaded up a video on Twitter and then wanted to carry on reading tweets while you watch?
Good news: a new feature from Twitter lets you do just that, albeit with a couple of limitations.
After trialling its one-tap streaming Video Card feature earlier this year Twitter has now launched Promoted Video on the platform, which allows marketers to upload and distribute video content on Twitter.
We might not all be cozying around a smartphone for family movie night, but mobile video is rising in popularity nonetheless. And Twitter’s latest announcement should motivate any brand that isn’t tweeting videos to fire up the digital camera.
As a small brand using Twitter to raise awareness of your products and services, how do you engage customers and maintain a loyal, engaged following?
Want more Twitter followers?
Sure you do. Anyone who says otherwise is probably not being entirely honest with themselves (and others). Because while your follower number, in and of itself, is a bit of a hollow metric, having a very low number of followers on Twitter – certainly if you’re a brand – is a pretty clear indication that your social media strategy is not working.
Twitter is apparently experimenting with a new feature that would allow users to share a video clip without linking to or uploading the video – all they have to do is type a hashtag.
A good brand should feel like an indispensable friend or ally. It should feel honest and available – and there’s no better way than using video. Today’s biggest brands from Coke to Oreo put a ton of work into creating fast, effective video that reaches out through their network to say hi to their customers where they live – like a friend.
It follows that your brand should use video – you’ll be able to reach your customers in a way you hadn’t anticipated possible.
The always-hilarious “Late Night Hashtags” on Late Night with Jimmy Fallon was holiday-appropriate and extra-hilarious this week.
The #WorstGiftEver edition of the popular Jimmy Fallon segment has been making the rounds, and it’s definitely worth a watch. The wonders of Twitter never do cease.
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