Having blasted through an impressive one billion active users last October, it will likely come as no surprise to anyone reading this blog that Facebook is the biggest social network on the planet, and will likely remain that way for some time.
That is, after all, why they called that movie *The* Social Network. But which social media platform occupies the number two spot? And where does Twitter fit in all of this?
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Facebook might be planning to hijack Twitter’s hashtag, but Twitter (always a step ahead) is going after something that’s actually useful – music.
And we predict they’re going to win this one.
Twitter is the Facebook of the MySpace times and it seems Facebook knows it, as the platform everyone loves to complain about is supposedly planning a BIG Twitter-esque change.
No, it’s not another timeline update (there’s on currently underway, in case you didn’t know) – Facebook is apparently planning to hijack Twitter’s hashtag!
The next wave of social media madness has begun.
Last Thursday, Facebook introduced a redesigned news feed that makes it easier for users to access and read what they want.
Meanwhile, Twitter’s news stream continues to provide users with an unfiltered fire hose of information. Drilling down is limited to users’ creation of Twitter lists, and the #Discover tab.
So what are the implications for Twitter of Facebook’s revamped news feed?
Twitter and Instagram parted company in December, when the latter decided to turn off all support for Twitter Cards, which previously allowed Instagram images to show up within Twitter. Now, you have to click on a link to see that same image, which will open (on Instagram) in a separate tab within your browser.
Yep: so awkward.
While this is arguably the premier example of a first world problem, it has had a significant impact on engagement levels within Twitter. Previously, Instagram was driving traffic to Twitter via its photo content. Now, and as a direct result of this relatively subtle change, Twitter is driving traffic to Instagram, which could mean a rethink on the social media strategy for many photo-sharing brands.
The 27th Forbes annual Billionaires list was released earlier today and amongst the new entrants is Twitter co-founder (and current Square CEO) Jack Dorsey, who’s wealth is now estimated at $1.1 billion.
Dorsey, however, ranked just 1,268th on a list that also includes such tech luminaries as AOL’s Steve Case ($1.4 billion, 1031st), Facebook’s Mark Zuckerberg ($13.3 billion, 66th), Google co-founder Larry Page ($23 billion, 20th) and, of course, Bill Gates.
A new poll has found that the new-look Microsoft is considered “cooler” than both Twitter and Facebook, with recent changes in the software maker’s image and product range raising its profile amongst young adults.
Just under half (50 percent) of respondents to the Reuters/Ipsos poll rated Microsoft as cooler now than it was a year or two ago, which was good enough to rank the Redmond giant above both Twitter (47 percent thought Twitter was cooler now) and Facebook (42 percent).
If 2012 was the year of social mobile, is 2013 the year of social mobile video?
Perhaps. Certainly, Twitter’s entrance into this space with Vine was heavily-hyped (and generally well-received), and is possibly indicative of the beginnings of a new trend. Indeed, the immediate appearance of rival services from Telly (formerly TwitVid) and (evidently a concerned) Facebook would suggest Twitter might be onto something.
Facebook’s future as an important social network, certainly in the business world, is under increasing pressure from Twitter, warns Richard Greenfield, media analyst at BTIG Research.
Greenfield cites an important interview between David Fischer, Facebook’s VP of Business and Marketing Relationships, and Adam Lashinsky of Fortune, which took place Wednesday, as evidence. The interview wasn’t televised or available as a webcast, and nor did any notable discussion take place on Facebook. Instead, the audience of more than 500 immediately turned to Twitter to share their comments about the event.
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