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Posts Tagged ‘Twitter vs Facebook’

Twitter’s Stock Hit An All-Time Low Today – Here’s Why [STATS]

Twitter's Stock Hit An All-Time Low Today - Here's Why [STATS]

Twitter’s stock reached an all-time low today after an earnings report yesterday that beat analyst expectations across the board except for where it really mattered: monthly active users (MAUs).

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Twitter Ads Get More Clicks Than Facebook [STUDY]

Twitter Ads Get More Clicks Than Facebook [STUDY]

In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates.

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The Trouble With Twitter: With 241 Million Users, It Just Isn’t Growing Fast Enough [STATS]

The Trouble With Twitter: With 241 Million Users, It Just Isn't Growing Fast Enough [STATS]

Twitter released its first ever earnings report yesterday and while the figures beat most analyst expectations, the stock dropped quickly in after-hours trade. Why? A number of reasons, but one of the main problems is that Twitter simply isn’t growing fast enough, certainly when it comes to active users.

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Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.

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Facebook Vs Twitter: Revenue, Users, Average Time Spent, Key Mobile Data [STATS]

Facebook Vs Twitter: Revenue, Users, Average Time Spent, Key Mobile Data [STATS]

Twitter’s widely-anticipated IPO is just around the corner, and, for many analysts, it would seem to make sense to speculate on Twitter’s fortunes based on what has happened to Facebook (and, to a lesser extent, LinkedIn), and their IPO, given that Twitter and Facebook are, you know, kind of the same.

Right?

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8% Of U.S. Adults Consume News Via Twitter [STUDY]

8% Of U.S. Adults Consume News Via Twitter [STUDY]

Close to one-in-ten U.S. adults get news through Twitter, representing approximately half of North America’s active Twitter population, reveals a new study from the Pew Research Journalism Project.

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Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.

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Pinterest, Twitter Chasing Facebook For Share Of Social Visits To Retail Websites [STUDY]

Pinterest, Twitter Chasing Facebook For Share Of Social Visits To Retail Websites [STUDY]

Adobe has released its first annual Social Media Intelligence report, which examines paid, earned and owned social media trends across the top platforms.

The study has a wealth of data, but particularly of note for brand marketers is how the main channels divvy up the share of referral traffic to retail websites. As you would imagine, Facebook still dominates overall in percentage of visitors, but its position is on the decline. And it’s Pinterest and Twitter that are gobbling up the spoils.

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LinkedIn Beats Facebook And Twitter As Top Source Of Visits For Corporate Websites [STUDY]

LinkedIn Beats Facebook And Twitter As Top Source Of Visits For Corporate Websites [STUDY]

LinkedIn is far and away the biggest source of social media traffic to corporate websites, but Twitter is playing an increasingly important role, largely at the expense of Facebook, whose share has dropped sharply from two years ago, reveals a new study.

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Just 6.5% Of Users Worldwide Sign Into Websites With Twitter [STUDY]

Just 6.5% Of Users Worldwide Sign Into Websites With Twitter [STUDY]

When a website asks you to sign in with your favourite social media profile, which one do you choose?

Facebook, right? You’re far from alone. New data has revealed that 44.9 percent of users worldwide use their Facebook profile to sign into websites when prompted, which is up more than five percentage points since mid 2011.

And Twitter? Just 6.5 percent of users log into websites using the micro-blogging social network, a figure which has dropped from a high of 10 percent a year ago.

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