Back in December 2011, video sharing service Twitvid underwent a major refresh in hopes of carving out a space for itself as a social video network.

Then, 7 months ago, Twitvid completely rebranded itself, becoming Telly and relaunching its site to make social video discovery even easier. In addition to the videos uploaded by Twitvid’s users, visitors have had access to content from sites like YouTube, Vimeo, CNN, and ESPN.

Now with Vine’s storming of the social video space, Telly’s amping things up even more.

In the seven months since adopting its new name, Twitvid-cum-Telly has doubled its user base to 7 million, according to TechCrunch. And yesterday came the announcement of a brand new web interface, making navigation more intuitive and recommendations more nuanced.

Telly is now tapping into user data from Facebook and Twitter to provide viewers with an endless stream of customized recommendations. The system is fancy schmancy enough to ensure that a user who is watching video on her phone will get more short-form videos than someone who is watching in a Web browser.

Check out the new Telly right here.

Of course, Vine is a video-making app as much as it is a video-sharing app, whereas Telly is the latter. But both strive to be social networks in the sense of seeking users to browse, comment, and share.

Would you be more likely to spend time poking around Vine, or Telly?