Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a tip on how to get more retweets on Twitter, a study thats that shows how Vines are shared four times more than other videos on Twitter, a look at the top 15 countries on Twitter, as ranked by growth, the top 15 social networks worldwide and some thoughts on why it pays to be yourself on Twitter.
Here are our top 10 Twitter stories of the week.
Calls to action are a well-established and powerful marketing tool that help brands drive awareness of products and services, and they have proven to be very effective in digital marketing. But how do you make them work on Twitter? Use an exclamation point!
Want to make that next video you’re planning to create for your brand “go viral?” Try cutting it down to six seconds – or multiple six-second slots – and using Vine. Why? Vines are getting shared four times more than other online videos, with five Vines shared every second on Twitter!
If you’re a reader of this blog you likely know that Twitter is really rather popular in the U.S., with recent estimates suggesting around 141.8 million total accounts in the States alone, about 27.4 percent of all Twitter users. If you’re a regular reader, you probably know that Twitter is also popular in Japan and the United Kingdom. But where else is the micro-blogging social network growing like a weed?
Having blasted through an impressive one billion active users last October, it will likely come as no surprise to anyone reading this blog that Facebook is the biggest social network on the planet, and will likely remain that way for some time. That is, after all, why they called that movie *The* Social Network. But which social media platform occupies the number two spot? And where does Twitter fit in all of this?
Are you a different person on Twitter than you are in “real life”? Social media (and, indeed, the internet) is a glittering lure. It presents a clean slate. You can be anyone. On Twitter, or any social network, it pays to present the best version of yourself. That’s a good thing – in fact, it’s smart, and advisable, especially if you’re using Twitter in any kind of professional capacity. But if the you that we see on our screens is completely different to the you behind it, then it’s simply a matter of time before that illusion is exposed.
Which social media sites are small to medium-sized enterprises (SMEs) using for business? Facebook (as usual) leads the way, with 19 percent of SMEs favouring this platform, ahead of LinkedIn (14 percent), blogs (13 percent) and Twitter, with the latter being used by just 4 percent of these firms.
When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you? Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.
How do you get more followers on Twitter? It’s the age-old question, and while the number of followers that a profile has on Twitter is not always a true indication of status (and certainly quality), brands hoping to use the micro-blogging social network to raise awareness, drive traffic and generate sales will always be looking to proactively grow their audience. This is particularly true for small businesses. What can and should they be doing to attract relevant followers on Twitter?
Did you know that, by 2015, mobile Internet usage will surpass desktop usage? That means that there’s more power than ever before in the mini computers we all carry around in our pockets (or purses). After surveying 500 consumers, Yesmail Interactive created the below infographic that displays just how drastically mobile has affected consumer shopping patterns and interaction with brands through social media.
If you’ve spent any amount of time on Twitter, you’ve likely received a TrueTwit validation direct message. It says something like “Nelly Nameless uses TrueTwit validation service. Please validate your account.” If you think this practice is okay, you need a Twitter direct message refresher. And when you’re done reading THAT, we’ll tell you why this “harmless annoyance” (aka TrueTwit) is anything but.
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(Twitter image via Shutterstock.)
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