Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the 10 types of Twitter user, a look at what happens in social media every minute of the day, an essential social media glossary, the history of the internet (1969-2012) and your twelve-month plan for social media success.
Here are our top 10 Twitter stories of the week.
Forbes contributor Steve Faktor put together a deconstruction of the major behavioral groups on Twitter, examining what they do, and what they get out of it. Below, check out his results: the 10 Types of Twitterers.
Did you know that an average of 347,000 tweets are sent each and every minute of the day? That’s impressive enough, but it pales in comparison to Facebook, where an incredible 1.87 million Likes are generated over this same period. At the same time, 4,320 minutes of video are uploaded to YouTube, 3,472 images are posted to Instagram and more than 1,000 people visit Pinterest.
The social media industry employs as much jargon as any other field does. The only difference is that understanding social media terminology is critical for success across many different genres of work, whereas if you’re a blogger and you don’t know what Hagen-poiseuille flow is – you’re going to be ok. Below, we’ve compiled an essential social media acronym glossary so you can tweet with confidence, @mention with the best of them, and converse with digital marketers with ease.
How long have you been using the internet? If you’re a person of a certain age – that is, depressingly young – it’s highly likely you’ve never known a world without the web. While the origins of the internet can be traced back to 1969, it wasn’t until the 1990s and the launch of the first proper browser that the medium really started to take off, with Yahoo!, Google, e-commerce and the birth of social media each playing a hugely important role en route to the present day, when it’s almost impossible to imagine a life without these tools.
Social media had its biggest-ever year in 2012, with Facebook, Twitter, LinkedIn, Instagram and Pinterest each reaching new heights in size and importance. So what are you doing to capitalise on this success in 2013? Does your business have a social media plan?
Do you struggle with social media ROI? You’re not alone. A recent study showed that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment, and with e-commerce sales forecast to have reached $9.2 billion in 2012 – from some 167 million online shoppers – this disconnect has never been more important. Or costly.
Did you know that in 2012, 63.2 percent of internet users visited a social network at least once a month, and that already sizeable number is expected to continue to rise over the coming years? Social media is huge, and it’s huge everywhere. Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram are all massively popular around the globe, and even in territories where they are actively banned, many people will find a way to connect. And if and when those walls eventually come down, the rise of social networking will take another massive leap forward. Bottom line? Social is big now, but we’re only scratching the surface – you just wait until the end of the decade.
Do you watch Hawaii Five-O? If you usually DVR it or otherwise record it, you may want to tune in live tonight or you’ll miss a TV first: “the first time a primetime drama has put the outcome of a scripted show into the fans’ hands via Twitter.” The show is having viewers decide how tonight’s murder mystery episode ends – and it’s happening in real-time on Twitter.
Last week Twitter UK unveiled first-year profits of £16,500, which covered the British subsidiary of Twitter, Inc’s first seven months of existence between June 1, 2011, and December 31, 2011. One problem: Twitter UK was late with the filings, which means they’ll likely have to pay a fine. Assuming they cough up, no real damage done. But another UK Twitter company is now so late with their business accounts that they risk being struck off entirely. And that company is TweetDeck.
Maintaining an active presence on multiple social media networks can be time-consuming, and even stressful. We’re partial to the mobile-friendly connective prowess of Twitter, but there’s indisputably huge value in all the big players: Facebook, LinkedIn, Pinterest, Instagram, GooglePlus. Each one serves different purposes and is more effective at certain things. Each one has different impact and influence in different areas. And that’s exactly why it’s a mistake to put all your social media eggs in one basket – a.k.a choose just one network to be active on. Here’s why.
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(Twitter image via Shutterstock.)
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