Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at how social media influences business, one quick and easy way to improve your reach on Twitter, social media explained with beer, news that Twitter might be changing some core features and tips on how to integrate social media into big events.
Here are our top 10 Twitter stories of the week.
Did you know that more than a quarter of all time spent online is now devoted to social networking? It’s easy to forget that a decade or so ago social platforms such as Twitter, Facebook, Instagram and Pinterest didn’t even exist, but in that short period of time social media has changed the world, and the business of social media has never been more important.
In just five minutes a day, you can drastically improve the number of Twitter users you reach.
Confused about social media? Don’t know your Twitter from your Pinterest, your Instagram from your Vine? But you know how beer works, right? Good news!
Twitter has a growth problem. And here’s why: for many new users, it’s simply too confusing. And that’s a problem they need to resolve, and soon. But is changing its core and iconic functionality really the answer?
Using social media to raise awareness of, drive signups and organise your event is not only smart but absolutely a proven technique, with every major show around the world utilising platforms such as Twitter, Facebook, Instagram, Vine and Pinterest to power the big day.
71 percent of companies use social media for content marketing, with more than half (53 percent) viewing it as the most effective strategy for their business, reveals a new study.
Two thirds of small businesses are using Twitter, and around a quarter devote six to 10 hours each week to social networking, reveals a new study. Vertical Response polled more than 400 of their customers to enquire how they’re using social media in their everyday activities, and found that 67 percent use Twitter, which finished second overall in the survey behind Facebook (88 percent).
Today is Twitter’s 8th birthday – the service was launched on March 19th, 2006 (although it didn’t open fully to the public until July of that year), and to celebrate Twitter has launched a new tool to help you find your first-ever tweet.
2013 was a huge year for social media, and 2014 looks like it’s shaping up to be bigger still, with some new trends on the horizon.
If you’re planning an event – like a conference, a lecture or a networking session – you’ll want to include a Twitter wall. Here’s why.
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(Twitter image via Shutterstock.)
- This Week on #Twitter: Pinterest, Instagram > Twitter, Facebook, Time Spent on Social, #B2B Metrics
- This Week on #Twitter: 33 Twitter Tips, 96% of Brands on Twitter, Perfect Social Posts
- This Week on #Twitter: 1980s Social Media, How Public is Your Info?, Negative Social Media
- This Week on #Twitter: 50 Most Influential Social Brands, 7 Social Media Myths, Social Support Fail