This Week on Twitter: Top 20 Twitter Brands, 2013 Digital Marketing Trends, How Social Shares = Sales
Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the top 20 most popular brands on Twitter, 4 digital marketing trends for 2013, a study which reveals how social sharing drives sales, what you can do to help your military heroes this Memorial Day and what AllTwitter co-editor Shéa Bennett has learned from writing 2,000 articles about Twitter.
Here are our top 10 Twitter stories of the week.
YouTube continues to reign supreme as the top brand on Twitter, with its close-to 28 million followers enough for sixth place overall amongst all profiles on the micro-blogging social network, and more than seven million ahead of second-placed Instagram amongst brands.
The world of digital marketing shifts, adjusts and evolves at a furious pace, with a veritable plethora of tools, technologies and platforms arriving – and changing – all of the time. Heck, a couple of days ago Tumblr was a standalone entity. Now it’s wholly-owned by Yahoo. What changes will that bring? More ads? Less porn? Will Tumblr finally get that all-important exclamation mark? All of the above!?
Social sharing drives eCommerce sales, but all shares are not created equally. Email still leads the way, and by some distance, with the average email share especially valuable as it’s almost always a one-to-one forward (from one friend directly to another), and leads to an average dollar conversation rate of eight times that of Facebook, and more than ten times that of Twitter.
Celebrities and other Twitterati can reign supreme every other day, but if you have a loved one who has served (or is serving now) in the military, Hashtags4Heroes wants to help your special someone take center stage this Memorial Day. How? All you have to do is tweet a photo of your military hero, past or present, along with the #HT4H hashtag and you’ll see his/her photo and story spotlighted on the Hashtags4Heroes wall.
Yesterday, I wrote this article about Twitter. Nothing particularly unusual about that, as I’ve been writing about Twitter now on a near-daily basis for more than four years. But this event did represent a benchmark of sorts, as that post was the two thousandth article that I have written and published about Twitter since February 19, 2009. Two thousand is quite a number. I think I’ve probably written more articles about Twitter than anybody else, like, ever. So what have I learned in that time?
We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find. Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.
Who wants to be a social media marketer? Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.
In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways. Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?
Social media is time-consuming for even the most dexterous mouse-clicker. Luckily, keyboard shortcuts abound for multiple social networking sites – and they’re all laid out for you in this handy infographic by Quintly.
Social media is a vast, intricate, many-layered field with infinite tools, networks, and apps to help you leverage content and engage fans and followers. The days of the dynamic duo – Facebook and Twitter – are long gone. These days, new platforms pop up daily, and best practices change for each by the minute. Wouldn’t it be nice to have a cleanly laid-out map that takes a bird’s-eye view of all the social platforms at your fingertips?
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(Twitter image via Shutterstock.)
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- This Week on #Twitter: 83% of Fortune 500 on Twitter, Twitter Analytics Now Open, Twitter Cheat Sheet