You’ve listened to the hype. You’ve read case study after case study. You’ve seen that little bird logo everywhere. And your brand could certainly use a little push. So, excitedly, you sign up for a Twitter profile for your business. And wait.

And wait. And wait. And nothing happens.

Does this sound familiar?

Twitter has a pretty steep learning curve, and when you first join the network it can quickly get overwhelming. Because the micro-blogging channel gets so much attention it’s easy to think that it’s something magical – you just show up and it does all the work for you. This couldn’t be any further from the truth. Twitter, like any other marketing medium, needs constant attention. More importantly, you need a plan. And a smart one, to boot.

This infographic from Untypical Marketing proposes some surefire strategies to power-up your social media marketing.

(Source: Untypical Marketing. Twitter image via Shutterstock.)