AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Twitter Prepping Its Own Version Of The Facebook Ad Exchange

Rumor has it that Twitter is prepping an ad-retargeting exchange to rival Facebook’s.

The practice works by locating people on the social network who had previously visited a brand’s site and retargeting them with non-standard display ads in hopes of luring them back to the brand site.

While Facebook didn’t launch Facebook Exchange (FBX) until last summer, after its IPO, it’s looking like Twitter might take the reverse route.

According to Ad Age, Twitter wants brands to buy directly on the exchange, and has been reaching out to multichannel retailers.

Some major advertising publishers have been adopting retargeting and exchange-based buying of late as they’ve grown more familiar with Facebook, Google, Yahoo, AOL, and other major digital ad platforms. So there are definitely dollars there for Twitter to court.

But is it a problem that Twitter’s pool of users is significantly smaller than Facebook’s? We’ll keep an eye on this story.

(Image via Shutterstock)

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!