To be successful on Twitter – whether you’re tweeting on behalf of a major brand, a small business, or yourself – requires a well-thought-out content strategy.
Why are you tweeting? When are you tweeting? To whom? How will you measure success?
Even when you’ve crafted that solid tweeting strategy – committing to practicing great social customer service, pushing out high-quality content, and pulling in new followers with engaging tweets – success may still be beyond reach.
And here’s the one reason why.
To break through the noise and efficiently maximize response on any platform, social media requires a strong, relevant, optimized call-to-action (CTA).
And there’s data to prove it.
SocialCode recently released a study that showed that using the words “retweet” or “Reply” within tweets boosted retweet rates by a factor of 43, and reply rates by a factor of 8.
That’s because your presence on social media primes fans and prospective fans to want more information on what you offer – but you have to be the one to engage further and consciously lead those users directly to the next step in the conversion process, whether that step is subscribing to your email newsletter, buying a product off your website, recommending you to a friend, or something else altogether.
So how do you start including CTAs in your tweets?
Should you start appending “PLEASE RT!” to the end of each message you send out? Absolutely not.
Here are 4 simple tips for implementing CTAs in your Twitter strategy:
1. Make your CTA crystal clear. Tell your followers, and potential followers, precisely what it is that you want them to do.
— Whitney Duncan (@whitneyduncan) May 15, 2013
GreaterGood project: Help orphan girls in Calcutta receive an education! All you need to do is click here: http://t.co/fkAvbTAHwx
— The Hunger Site (@TheHungerSite) May 15, 2013
2. Answer the question, “What’s in it for me?” Given the Niagara Falls of data showering down on social media users, you need to prove why taking an action on your behalf is worth their while.
— David Goodman (@PhillyGuyDave) May 15, 2013
— Makeup.com (@Makeupdotcom) May 15, 2013
3. Include social proof. People are much more likely to jump on the bandwagon if there’s an active bandwagon ready to be, well, jumped on.
We're SO close to 16,000 signatures- have you signed your support? http://t.co/fh3nXZENIr PLEASE RT.
— Pup Aid 2013 (@pupaid) May 15, 2013
— Al Gore (@algore) May 15, 2013
4. Make the CTA contextually relevant. Have you ever read a tweet that seems like it was better suited for a Facebook post? Or a paragraph-length Pinterest caption that looks pulled directly from a blog post? Make sure your social content is as optimized for each platform as possible, especially when including a CTA.
— Switchfoot (@switchfoot) May 15, 2013
— Alex S (Yelp!) (@yelplondon) May 15, 2013
Anything you’d add to this list?
(Image via Shutterstock)
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