According to the latest study from Greenpeace, Twitter scores a failing grade when it comes to using clean energy to power its tweets and trending topics.
Greenpeace examined the energy use of 14 major tech companies, from Facebook and Twitter to HP and Dell. As one of the fastest growing industries, tech relies heavily on coal, nuclear and other energy for power – but that energy might not always be as clean as we’d like.
Greenpeace scored Twitter, along with the other 13 companies, across four main categories: Energy Transparency, Infrastructure Siting, Energy Efficiency & GHG (Green-House Gas) Mitigation, and Renewables & Advocacy.
Unfortunately 140-character messages seem to be quite the energy drain.
Twitter scored two Fs and two Ds on their energy assessments, failing on Energy Transparency and Efficiency, while scoring a near fail on Infrastructure and Renewables.
Twitter fails when it comes to disclosing its energy use and how it plans to reduce its footprint. It is also not discussing the current energy state of its largest data center in Sacramento, nor informing the public about any energy efficiency investments it might be making.
Scoring only slightly better than a fail when it comes to choosing the sites for its data centers, Twitter has no policy that Greenpeace could uncover for dealing with the energy implications of its rapidly growing need to data storage. And, despite the high percentage of renewable energy at its data center in Sacramento, Twitter’s new space in Atlanta still relies heavily on coal.
Twitter is at the bottom of the energy ranks, alongside Amazon and Apple. At the other end of the spectrum, Google and Yahoo lead the pack.
You can read the full report at Greenpeace.org.
(“F” image via Shutterstock)
- Twitter's Latest Experiment: 'Trends' That Explain Why Something is Trending
- Twitter 'Happy' for Users Not to Tweet
- Snapchat $10 Billion Valuation 'Not Absurd', Says Twitter CEO
- Feds Spend $1 Million on 'Truthy', the Database That Tracks Misinformation on Twitter