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There Are 181,000 Social Media ‘Gurus’, ‘Marketers’, ‘Mavens’ And ‘Ninjas’ On Twitter

I am not a Twitter guru. And neither are you.

Long-term readers may remember the article I wrote about this very thing a couple of years ago. As I said then:

“The term ‘guru’ has become so over-used and redundant that it’s essentially an insult. It’s up there with ‘social media maven’ and ‘internet marketing expert’ as labels that nobody should want or encourage. Putting aside that no one person can possibly ever know enough about these vast subjects to actually consider themselves worth of such a title, the terminology is so trite, and so cliched, that just hearing it being used in any kind of proactive manner physically makes you cringe.”

I stand by these observations. Unfortunately, I’m far from alone, as a recent study has revealed that there are tens of thousands of people who are happy to describe themselves as a social media ‘guru’, ‘ninja’, ‘expert’ or ‘maven’. Even worse, almost a couple of hundred like to go by ‘social media whore’.

Hey, at least they’re getting paid.

This data comes courtesy of B.L. Ochman at Adage, who discovered that there are 181,354 people on Twitter who use the term “social media” in their bio, alongside one of the following descriptions.

Ochman notes that this total is up from a lowly 16,000 folks who used these terms when she first started tracking them back in 2009. Which means that, if this trend continues, there’s every chance that all of Twitter will be a social media ‘guru’, ‘maven’ or, God willing, ‘whore’, by January 2016.

(Source: Adage. Guru image via Shutterstock.)

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