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Twitter Introduces Lead Generation Cards To Enable In-Stream User Signups

In the past few months, Twitter has introduced a range of new Twitter cards to enhance its in-stream experience.

As images have taken center stage on social networks, Twitter has rolled out app cards, product cards and gallery cards to its users.

This week, Twitter took things one step further with the introduction of Lead Generation Cards.

The new functionality, which Shea noted was in its testing phase earlier this year, gives businesses a way to register users and their emails for promotions or memberships directly within a tweet.

So when you click to expand a tweet that contains the Lead Generation Card, you’ll see an option to sign up with your Twitter handle and connected email already filled out.

Like so:

Mitali Pattnaik, Twitter’s product manager for revenue, wrote in a blog post announcing the new development,

“The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.”

As with all new Twitter products, they’ve been testing this feature with a handful of brands, including New Relic (@newrelic), Full Sail (@fullsail) and Priceline (@priceline), and have received positive feedback about how it helps to drive deeper connections with customers.

Score one for small businesses looking for low cost-per-lead marketing technology.

Read more about the whole suite of Twitter Cards over here.

(Image via Shutterstock)

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