Christmas shopping seems to start earlier and earlier every year, and Twitter is playing its part. First, by releasing a Christmas infographic on Halloween, and second, by revealing within that visual its influence on festive spending.
Working alongside GlobalWebIndex, Twitter polled more than five hundred active Twitter users in the UK about their Christmas shopping habits, and discovered that more than half (54 percent) of Twitter users have started thinking about shopping for Christmas in October, and 83 percent go on to make their first purchase in November.
52 percent said that Twitter helps them learn about new brands and products, and 55 percent say they are more likely to purchase from brands that they follow on Twitter.
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