AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

26% Of UK Consumers Use Twitter (56% Facebook, 35% YouTube) [STATS]

26% Of UK Consumers Use Twitter (56% Facebook, 35% YouTube) [STATS]

A study has revealed the extent to which social media has penetrated the public consciousness in the United Kingdom, with Twitter becoming increasingly popular, notably amongst the younger demographic.

26 percent of UK consumers now use Twitter, proposes a Kantar and TNS Omnibus survey, compared to 56 percent who use Facebook and 35 percent who are active on YouTube. Google+ (19 percent), LinkedIn (18 percent) and Instagram (13 percent) are also relatively well established.

Twitter is most popular amongst the 18-24 demographic, with 64 percent active on the platform, and least liked amongst older users. Instagram also scores well amongst 18-24 year-olds.

26% Of UK Consumers Use Twitter (56% Facebook, 35% YouTube) [STATS]

Twitter’s penetration throughout the UK breached two in five people in 2013 (note that penetration rate includes younger users), and this figure is expected to climb in the years to come, reaching 26.6 percent by 2017.

26% Of UK Consumers Use Twitter (56% Facebook, 35% YouTube) [STATS]

(Source: eMarketer. Great Britain flag image via Shutterstock.)

Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!