Social media’s virtues as an influencer of product purchases are repeatedly touted, with study after study reporting that platforms such as Twitter and Facebook have a growing, symbiotic relationship with retail websites, with each benefiting the other.
This compares to 60 percent who check out customer reviews on the retailer’s own website before clicking the buy button. Comparison sites and third-party consumer reviews were also significantly more popular than social media for influencing purchases.
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