Apple is no longer alone in the tablet business. Faced with competition, the company is tapping into iPad-love for its new marketing effort which aims to attract new customers.
iPad owners are passionate about their devices and Apple wants to get that message across to potential owners. To do so, the company has introduced a new page on its website titled, “Why you’ll love an iPad.”
Apple boasts on the page: “When iPad was introduced, there was nothing quite like it. And there still isn’t. Today millions of people are using iPad and iPad mini to do just about anything you can imagine. Here are a few reasons why they’re loving every minute of it.”
The page highlights all of the features of the device and points to a study by J.D. Power and Associates, in which Apple ranked “Highest in Customer Satisfaction Among Tablets.” (Via Apple Insider).