Better Homes and Gardens is racking up the followers in social media. The magazine announced today that it has more than 1 million fans on Facebook and more than 370,000 followers on Pinterest.
To celebrate the Facebook reach, the publication has released a behind-the-scenes video thanking its fans along with a download of the most-shared content. What kinds of things are readers talking about on the BH&G Facebook fan page? Mostly home related things such as which colors they love in kitchens and what they would fix if they had a handyman for a day.
“Social media lets us stay in constant conversation with our consumer,” stated Gayle Butler, Editor-in-Chief at Better Homes and Gardens. “It enables us to give her quick bites of content throughout her day and also hear what’s on her mind.”