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Infographic: The Growth of Mobile Advertising

going mobileFor the first time in December of 2013, mobile users were turning to their smartphones more than their desktop computers to browse the web.  With that kind of growth it’s no surprise that mobile advertisement is growing equally fast, especially the in-app variety.

Just last year, US consumers saw mobile ads at an estimated $8-$10 Billion spending rate, and that number is expected to reach $18.3 Billion in 2015, propelled by ads for both tablets and smartphones. There are about 4.5 Billion mobile subscribers in the US, but only 25% have internet access at home. That’s a very ripe market for mobile advertisement. Read more

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Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Kickstarter Celebrates $1 Billion in Pledges

kickstarter303Social crowdfunding site, Kickstarter, reached $1 Billion in pledges today. To celebrate, the company made a website to share its incredible statistics.

To date, Kickstarter’s $1 Billion mark has brought in 5.7 million users from 224 countries on all seven continents, most of which was in the last 12 months alone. Not surprisingly, a large percentage of those donations came from the US, followed by the UK – $663 Million to $54 Million, respectively.  Kickstarter also recognized some of its more prolific and prominent users like Neil Gaiman, a celebrity figure who continues to share and support hundreds of projects to Hope Leman, the site’s very first project backer. Read more

Americans Prefer Mobile Phones, Internet Over Sex

Screen Shot 2013-07-11 at 2.08.50 PMSex and the internet go hand in hand, but if most people have to choose, the internet and smartphones would win. That’s according to the latest findings from Statista, whose study asked US adults to name the top ten things they couldn’t live without, which equated to pretty much this: give me smartphones or give me food! Cars are important too.

With nearly 10% of adults admitting to using smartphones while having sex, these high phone to sex numbers do not surprise us. However, tablets are at the bottom of the list, despite being similar to laptops, PCs, and televisions which all eked out sex as being hard to live without. What do you think? Can’t we have it all?  Read more

How to Make Your KickStarter Projects More Successful: Our Ten Best Stories of the Week

For your weekend reading pleasure, here are the most popular AppNewser headlines of the week.

They include great research on successful Kickstarter campaigns, the surge in 2013′s mobile app usage, and an update to mobile brwoser, Chrome, that could save you 50% of data use.

Click here to sign up for AppNewser’s daily email newsletter, getting all our publishing stories, book deal news, videos, podcasts, interviews, and writing advice in one place. Click here to see our list:

 

Building an App? Don’t Expect to Get Rich, Says Report

Top_Apps_Dec23Think developing the perfect app idea will lead to early retirement? Think again, says a report by research and advisory firm Gartner.

While Apple recently boasted of the $10 billion in apps sold via its store this past year, very few individual developers earn a big payout from apps. Less than 0.01 percent of consumer mobile apps will prove a financial hit for their developers through 2018, a Gartner analysis found.

About 90 percent of paid apps are earning less than $1,250 a day, the firm said. Read more

Usage of Mobile Apps Surged 115% in 2013, Led By Messaging Apps

A recent report by Flurry Analytics showed a growth of 115% for mobile apps last year, with growth of every categories of apps. Messaging apps led the pack with a growth of 203% with even news and magazine apps growing by 31%.

App Use Growth 2013-resized-600 Read more

Breaking Up with Your Job & Flying Robots: Our Ten Best Stories of the Week

For your weekend reading pleasure, here are the most popular AppNewser headlines of the week.

They include an app to find a new job while breaking up with your old one, some great stats from crowd funding platform, Kickstarter, and a surprising rivalry between real life Siri, and make believe Scarlette Johansson, Her. We’re also sharing abonus video of some Drones getting groovy in a synchronized dancing routine (above).

Click here to sign up for AppNewser’s daily email newsletter, getting all our publishing stories, book deal news, videos, podcasts, interviews, and writing advice in one place. Click here to see our list:

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Expect 1.1 Billion Android Users in 2014

Samsung ChromebookAndroid’s hot streak continues. Research and advisory firm Gartner predicts that Google’s Android operating system will reach 1.1 billion users this year, a 26 percent jump from 2013. It will dominate across all devices, the company said.

Gartner predicted Windows will capture a 360 million user base across devices, including PCs and mobile phones. Apple’s iOS will jump up to 344 million from 267 million in 2013.

More than three-quarters of Android’s base will come from emerging markets by 2017, the report said.

Read more

Shocking 15% of UK Women Would Like Proposals Through Their Devices

Statistics and surveys often give numbers that are hard to fathom. Like, 15% of 7,000. That’s the percentage of female respondents in a UK survey who said they would prefer for their potential mate to propose through their tech device. Of those who said they were willing to get digital proposals, 40% wanted it through a social media site and 35% would like it over the phone, and 17% prefers a text message.

Obviously 100% of me disagrees.

howshouldsomebodypropose Read more

AT&T’s New Sponsored Data Shifts Burden of Data Charges From Users to Content Providers

at&t mobile dataAT&T is offering a new Sponsored Data program to lure companies into paying for your data coverage, but who will actually participate? According to AT&T’s tweet, there’s been a few pilot participants, but the coming year may be very interesting for free-to-browse websites and apps.

With the new Sponsored Data service, data charges resulting from eligible uses will be billed directly to the sponsoring company; the customer simply enjoys their content via AT&T’s wireless data network.  Customers will see the service offered as AT&T Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data.  Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content.

Read more

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