Kindle Fire devices generate more mobile Web traffic than Nexus 7 devices, according to a new report from Chitika Online Advertising Network. Kindle Fires averaged 42.5% of Android tablet traffic, while the Nexus 7 held steady at 7.2%.
The report looked at millions of online ad impressions served on Android tablets over the Chitika Advertising Network from June 1st through August 31st, 2013 (during which the new Nexus 7 was released) to determine which devices were generating the most impressions. The researchers then compared the results on the Nexus 7 with Kindle Fire devices to figure out their respective Android tablet Web usage share.
The report revealed that while Web traffic usage rates for Nexus 7 tablets remained steady through the period even as a new device was released. At the same time, Kindle Fire usage share increased, possibly led by heavy discounting from Amazon during the period. Read more