Today Amazon decided that it wasn’t involved in enough price wars. iTunes is Amazon’s next target. Amazon started selling recent hit releases for $.69, including Katy Perry’s “E.T.”, Jennifer Lopez’s “On the Floor” and Lady Gaga’s “Born This Way.”
It has always sold some MP3s for $.69, and it has even had weekly sales. But it wasn’t until today that Amazon started selling recent hit releases for that price without calling it a sale. No, this looks permanent (unless it doesn’t work).