Think that self-publishing an eBook has a stigma? Think again. Four self-published authors who use the Smashwords publishing platform made The New York Times Best Sellers fiction list this week. And some of these authors had more than one title on the list.

Author Colleen Hoover‘s book Slammed is No. 8 on the list and her title Point of Retreat hit No. 18). Author R.L. Mathewson‘s book Playing for Keeps ranked at No. 16 on the list and author Lyla Sinclair‘s book Training Tessa hit the No. 17 position and Bella Andre had three titles on the list If You Were Mine at No. 22, Can’t Help Falling in Love at No. 23, and I Only Have Eyes for You at No. 24.

Smashwords CEO Mark Coker blogged about the news: “It’s a big deal to see a single Smashwords author on the New York Times Bestseller list, let alone four in one week.  A year ago, it was unheard of.  A year from now, it’ll be more commonplace.  Tomorrow’s global bestsellers are at Smashwords.  Maybe the next bestseller will be the title uploaded to Smashwords two minutes from now, soon to be visible at the top of the Smashwords home page.  Or maybe it’ll be one or more of the nearly 9,000 new titles uploaded to Smashwords in the last 30 days.  Or uploaded three years ago.”