Canadian eReading company Kobo has opened up an eBook store in Japan and will introduce its eReaders to the country on July 19th. Kobo eReaders go on presale today  through the new Japanese Kobo e-commerce site for ¥7,980 or $100 US.

The news comes as Amazon has its own plans to enter the Japanese eBook market. The company recently listed Kindles in Amazon’s Japanese store explaining that the devices are coming soon.

Kobo’s business strategy has always been to push into the global markets and already has stores in Canada, the U.S., Germany, France, Spain, Italy and the Netherlands, among other places. Japan is an obvious next move for the company, because in January, Japanese e-commerce giant Rakuten bought Kobo for $315 million in cash.

Here is more about the new Japanese Kobo store from the company’s blog: “Kobo will offer a robust lineup of Japanese titles, including novels, essays, business and comic books, in addition to the 2.5-million titles available in Japan. The Kobo Japanese catalogue will contain a wide assortment of titles by year end, including exclusive content only available through Kobo.”