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Nathan Bransford Finds Shift In eBook Price Attitudes

In what he admits is an unscientific poll, author Nathan Bransford did a survey about what readers expect to pay for eBooks and the results found that the majority of readers expect to pay less this year than they expected to pay last year.

In February of 2010, Bransford ran a poll on his website asking, “What should an e-book cost when the hardcover is $25.00?” The results were as follows: 5% of respondents thought it should be $.99-4.99; 29% thought it should be $5.00-9.99; 45% thought it should be $10.00-14.99; 15% thought it should be $15.00-19.99; and 3% thought $20-25.00.

This time around readers attitudes shifted towards the lower price points. A whopping 21% thought that the eBook should be $.99-4.99; 51% said $5.00-9.99; 2% thought it should be $15.00-19.99; and no one thought it should be $20-25.00.

What price do you think it should be?

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