When users download a new game app, the first impression is the most essential. Even if the game is “free,” two out of three users will dump the app within the first 24 hours after downloading it.
The study from Swrve said its survey tracked over 10 million players over 90 days in November of 2013. Game makers like Activision, Epic Games, Gameloft, WB Games, and ZeptoLab were all included in the survey, which warned against app statistics such as download numbers. The study showed that approximately 19% of new players open the game only once, while 66% of players will ditch the game within a day. Read more