Snap Fashion is tapping into our inner sartorial selves – the one that sees an outfit but doesn’t know how to replicate it without bankrupting our lunch budget. Simply take a photo with your phone, upload one, or use the Snap It button when web-browsing, and Snap Fashion’s image robots will do the rest.
Like other image recognition software, it’s not perfect. Sometimes, you might not find a perfect match or anything remotely close, but you’ll get something from the vast database of affiliated content which matches items based on cut, color, and style. You can then choose to buy the item immediately or just add to favorites for later.
Their retailers list is growing, but they already have an extensive list of at least 170 retailers:
Gap, Jigsaw, Jaeger, Uniqlo, Warehouse, LK Bennett, French Connection, Reiss, Monsoon, and Kurt Geiger, in addition to etailersMywardrobe.com, Stylebop.com and Farfetch.com and a host of department stores such as Harrods,Selfridges, Liberty, House of Fraser, and US fashion emporium, Bloomingdales.
According to Snap’s fashion blog, the best way to get a Snap match is through a straight on shot, like this: