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Sony Xperia Promotes Waterproof Phone with Cute Animated Series About Friendship

Sony’s latest Hong Kong ad campaign for its waterproof Xperia is a cute story about how Water and Sony became BFFs. It doesn’t have a catchy tune like Australia’s Metro Train’s Video, Dumb Ways to Die, but who doesn’t like to have friends?

In this first video, Water meets Sony after killing off some other less-waterproof “friends,” including an iPhone jumping rope.



Later, Water and Sony continues their friendship wherein Sony rides Water’s wave, laughs at Water disintegrating in the hot sun, and then gets even by farting in a kiddy pool after Water laughs at Sony’s terrible fashionable bathing attire. That’s real friendship.

This last video shows water helping Sony find true love. Naturally.

Mediabistro Event

Meet the Pioneers of 3D Printing

Inside3DPrintingDon’t miss the chance to hear from the three men who started the 3D printing boom at the Inside 3D Printing Conference & Expo, September 17-18 in San Jose, California. Chuck Hull, Carl Deckard, and Scott Crump will explore their early technical and commercial challenges, and what it took to make 3D printing a successful business. Learn more.