Remember when Apple started charging Amazon and other eBook competitors a 30% royalty fee for selling books in their eReader apps? It turns out that it was a direct jab at Amazon. And the idea stemmed from a commercial that showed how easy it is to switch from an iPhone to an Android phone.
As part of the proposed antitrust remedy to the case against Apple (the one in which Apple was already found guilty), the US Department of Justice has filed a revised proposal, which brings new documentation to light. In a 2010 email exchange between Steve Jobs and Philip Schiller, we can see where Jobs got the idea to take 30% on all eBooks sold through apps. Schiller complained to Jobs about an Amazon Kindle app commercial showing how easy it is to switch from an iPhone to an Android phone. Jobs responded by writing: Read more