How to Pitch: Best Life
Target the FOB of this Men's Health spinoff aimed at successful men in the prime of their life
February 15, 2007|
Background: By the time the Men's Health man reaches age 35, he's reached his previous goals of getting the girl, the job and -- of course -- the abs (which would, in turn, help him to get the girl). Indeed, he's quite possibly married to the girl, occupies a corner office,... continued....
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Circulation: 450,000, approximately
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