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How to Pitch: Best Life

Target the FOB of this Men's Health spinoff aimed at successful men in the prime of their life

By Bob Love, executive editor of Best Life – February 15, 2007

Circulation: 450,000, approximately
Frequency: 10 times a year
Special Issues: "Fatherhood" in June; "Fiction" in July

Background: By the time the Men's Health man reaches age 35, he's reached his previous goals of getting the girl, the job and -- of course -- the abs (which would, in turn, help him to get the girl). Indeed, he's quite possibly married to the girl, occupies a corner office,...

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