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How To Pitch: Latina
These editors are hungry for freelance pitches- April 30, 2013
The information in this article is current and accurate.
Circulation: 500,000, with a total readership of 3 million
Frequency: 10 issues per year
Special issues: "Reasons to Love Being Latina" (Dec/Jan), "The Roots Issue" (August)
Background: When Jennifer Lopez graced the cover of Latina's premiere issue in 1996, she wasn't J.Lo or even Jenny from the Block. She was a relatively obscure dancer/actress (and former In Living Color Fly Girl) from the Bronx, who had landed her first major movie role in the critically acclaimed Mi Familia just one year prior. Certainly at the time, Cosmo, Glamour and Vogue weren't clamoring to feature Lopez, but thanks to the pioneering foresight of Latina's founder Christy Haubegger, there was finally an outlet that was.
"[Latina] was our opportunity to be able to concentrate on Latino women, their culture, their needs, their outlook on life," said Damarys Ocaña, Latina's executive editor. "It's really meant to be a reflection of who they are."