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How To Pitch: Curve

Line up story ideas that complement the cutting-edge style of this leading lesbian mag

- September 21, 2012
Circulation: 69,650. However, with 3.5 readers for every print issue, readership hovers around 250,000
Frequency: 10 issues a year

Special Issues: Each issue has at least one topical focus: "Romance/Sex" (January/February), "Travel/Fashion" (March), "Wedding/Family/Pets" (April), "Best Work/Auto" (May), "Gay Pride" (June), "Double Green/Music" (July/August), "Travel/Style" (September), "Powerful Women" (October), "Food/Wine/Entertain" (November), and "Holiday Guide" (December).

Background: It's not every day you hear about a 20-year-old pub undergoing an extensive facelift, but that's exactly how the country's premier lesbian lifestyle magazine is celebrating its second decade in publication. Originally launched as the brainchild of media vet Frances Stevens -- who, despite selling Curve to Australian publishing company Avalon Media in October 2010, remains active in the enterprise -- the glossy is undergoing some serious internal renovations at the hands of its new editor-in-chief, Merryn Johns.

"I would like to change Curve a little bit, but our readership is and will continue to be aimed fairly and squarely at lesbians and women and men with a connection to the lesbian community. The mission," said Johns, "is to bring the best of news, interviews and all kinds of lifestyle elements to lesbian readers in each issue. We have a commitment to news and politics, but we also have a commitment to pop culture, fashion and travel."


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