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How To Pitch: The Bump
Pitch service-oriented pieces for millennial readers embarking on parenthood.- September 16, 2015
The information in this article is current and accurate.
Monthly unique visitors: 7.5 million
Frequency: Print magazine is published twice a year; website is updated daily
Background: First comes love, then comes marriage, then comes adventures with the baby carriage (including, but not limited to, breastfeeding, tantrums and teething). The Bump, the third property in XO Group's trilogy of life-stage publications, is all about helping the brides and grooms from The Knot prepare for the question-filled, joyous, shared-but-unique experience that is parenthood.
Launched in 2008, the site is one of the fastest-growing parenting brands with 1,500-plus new members a day. That popularity has birthed spinoff products: four books, an app for the Apple watch, an all-in-one pregnancy and baby app and, most recently, The Bump en Español. The brand has also created thriving partnerships with all of the top baby retailers, which allows parents-to-be and their friends and family to create and manage all of their baby registries in one gloriously convenient place online.