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How To Pitch: Inc.

Pitch this mag expert solutions to problems vexing small-business owners.

- May 12, 2015
The information in this article is current and accurate.

Circulation: 770,371
Monthly unique visitors: More than 5 million (March 2015)
Frequency: 10 times a year
Special issues: The "Inc. 500" profiles America's fastest-growing private companies in September

Background: Like an innovative idea attracting venture funding, Inc. benefits from great timing. The magazine was founded in 1979 by an insatiably curious, MIT-educated engineer, rocket scientist and inventor for Polaroid -- and its profile has risen along with the public's perception of the up-and-comers that turn to its pages for advice. The success of this "bible of small business," as the New York Post calls it, is tracking the world's increasing admiration for innovative, DIY spirit. No longer deemed untrustworthy for hawking unproven ideas, entrepreneurs are celebrated as canny problem-solvers and big engines of the economy. So as entrepreneurs have become respected and cool, so has Inc.

The first major business magazine to put Apple co-founder Steve Jobs on its cover in October 1981, Inc. was perfectly poised to report on the inner workings of the personal-computer revolution, which has driven a huge portion of small-business dynamism and the eventual startup explosion.


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