Tons of journos are at the Huffington Post's luncheon today, which features a panel with will.I.am, George Stephanopoulos, Katharine Weymouth, Charlie Rose, Rahm Emmanuel, Fred Armisen, and Arianna Huffington, to name a few.

Quotes and notes after the jump...

Weymouth: "I'd like to get rid of this old notion of old media. I want to be in the hip happening new media. That's the way we think of ourselves. ... What's changed is the tools. ... It's engaging a generation in a whole new way. ... I see old people on Facebook and young people on the good old dead tree edition. It's adding lots and lots of new voices."

Stephanopoulos: "We have a much broader audience on the web. We have about 30 million people online. 'This Week' has about 3 million and the evening news has eight or nine million. ... The audience that we reach on the web is very different from the ones that watch the evening news or my show. It's a constant struggle to figure out who you're talking to. ... If you try to push of the new media on people it turns off the people used to the old ways. You have to bring them along slowly."

Huffington: "The best of the new media are incorporating the best of the old media: Fact checking, honesty, transparency. ...

will.I.am: "Yesterday's media is bias, it puts it from that person's perspective, left up to you to interpret it. ... New media gives people power to voice their opinions ... "

Rahm Emanuel on Saturday Night Live: "It holds a mirror up to society...That's how humor works. It also was able to take certain candidates' foibles and make humor. ... It had the ability to drive some of the coverage on Hillary. ..."

Says New Yorker cover went overboard. "That cover was off sides."

will.I.am: "Companies yesterday don't really know what they're making as it applies to the Internet. ... Yesterday's media -- there's advertisers -- so they're making content based on TV and based on the old model of ratings. ... Politicians follow yesterday's way of making content. New media is a whole new way of engaging person ... Giving them vocabulary and spices to express themselves when they're at work or at home. These companies need to see what the kids are doing online ... You want to make content that you can put in your pocket, not through it away in a garbage can."

Stephanopoulos: "Barack Obama could not have been the Democratic nominee if it wasn't for the Internet."

Weymouth: "The so called old media also brings to the table expertise and resource that a lot of people don't have and when you think about what it costs to have a bureau in Baghdad or Dana Priest's stories on the secret prisons or the Walter Reed series ... Those conversations we have to bring to the table..and I do think it takes expertise and resources."

will.I.am: "The difference is that the news coming from Baghdad is going to come from people living in Baghdad."

Weymouth: "We have journalists at the convention who are Twittering. ... It's fascinating." "Readers love opinions but there's also a value of presenting the facts and our readers value it. .. .There's so much out there on the Web and not everyone is out there 24/7 and we view ourselves as a responsible filter and there's a role for that."

Armisen: "I want to see how commenting is going to grow. Right now it's something that I think is going to play a much larger role. I feel like I'm always looking at comments and it shapes so much of what we think other people are thinking about something."

Weymouth: "The tools are the tools but what shouldn't change is the expertise. ... The whole ADD generation we're creating...And I'm guilty of it. I walk into the street and I almost get run over because I'm on my BlackBerry. I hope that we'll still be an appetite for substantive conversations that really go deep and not just looking at a page."