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Glittarazzi Goes Black

D.C. social scene and gossip blog Glittarazzi is no more. The website has gone black (or white, depending on your web browser).

Greg Blakey, a D.C.-based photographer who worked for the site, told FishbowlDC it officially went down in November due to “investor issues.” In other words, the cash flow keeping Glittarazzi afloat dried up. Blakey said it will, however, return “in an archival capacity.”

Asked if the site will generate any new content, Blakey simply said that “fun gigs like that never last forever.”

The site was initially launched by Kelly Ann Collins, who formerly worked the news desk at USA Today, as a personal blog in 2009. It grew into a full-fledged gossip news site heading into the Republican presidential primary in 2011. The site employed about a dozen people, including co-founder Ali Lewis.

Collins’ did not respond to request for comment but her LinkedIn profile identifies her now as a self-employed “content and marketing strategy consultant.” Lewis’ LinkedIn still has her latest employer listed as Glittarazzi, though her Twitter profile now simply says she’s “an entrepreneur diva!”

As is often the case with media start-ups, Glittarazzi struggled to generate any lasting buzz. It was profiled in TBD (another D.C. start-up that went under in less than a year). Its biggest scoop was getting Republican presidential candidate Tim Pawlenty to talk about Lady Gaga. The site featured one post last year that was worthy of a link from Drudge Report. But they didn’t get it. A month later, Politico‘s Patrick Gavin (re)wrote the writeup. He got the coveted Drudge link instead.

Update: Collins wrote in to alert us that Glittarazzi’s site is back up. It was down while servers were switched. She also filled us in on details about the site’s funding issues:

“The site … received $350,000 in seed money in Feb. 2011, and an additional $650,000 in the fall of 2011. We made great strides, getting White House access, partnering with CharityBuzz, MTV Act and Change.org, but plans for additional funding fell through. At it’s peak we were getting around 150,000 visitors a day. But, we only got to phase one of the development of the website and company. It’s a tough time for media.

Right now, the board is working to reorganize, but I don’t yet know the fate of Glittarazzi. I definitely miss it and I miss my amazing team, but things are going well and I now have some time to relax. (Not sure if you knew, but I was in the hospital with extreme exhaustion last year from which I am still recovering. Who knew working so hard could do that? I do now. …)

Ali moved to Dallas, but I stayed in Washington, D.C. Right now, I am consulting for some companies — social media, PR, marketing and content. I still had some consulting clients, and I picked up several when news of the reorganization got out.”

Collins also said the team was laid off in December, not November as Blakey initially told us.

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