At more than 125 years old, Good Housekeeping is one of those titles people recognize just because, even if they’ve never read an issue. At the top of 2013, the mag underwent an extreme makeover, complete with an updated logo and content revamp.
“We did a lot of research, and we wanted to make sure we were keeping pace with our readers’ lives. We wanted to give them more fun in the magazine,” explained executive editor Janet Soroto. “People are so stressed out now that they don’t want anyone telling them what they need to do.”
To achieve that, editors create an intentional mix of recipes, health stories, first-person narratives, articles, beauty advice, and weight loss and nutrition tips, much of it ripe for freelance pitching. For writers’ guidelines and editors’ info, read How to Pitch: Good Housekeeping.
– Sherry Yuan
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.
- Hey, Isn't That…CNN's Stylish S.E. Cupp
- Magazine Cover of the Week: TIME's 'The Tragedy of Ferguson'
- Magazine Cover of the Week: Wired with Edward Snowden
- Increased Newsstand Sales, Website Traffic for The Atlantic