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How to Find the Right Market for Your Work


There are so many outlets for freelancers to write for. From glossies to blogs to literary reviews, the choices are endless. So how can a writer decide who to pitch to?

In the end, it comes down to your style of writing and where you are in your career. In the latest Mediabistro feature, veteran scribes gave their advice on how writers can find the best readers and keep the assignments coming:

Successful freelancers, like any entrepreneurs, will tell you that repeat business is essential to furthering your career. Once you’ve established a connection with an editor, it’s much easier to pitch a new idea to that editor than to break into a new market. Koa Beck, EIC of, gives an editor’s perspective: “Keep pitching and follow up. I receive so many pitches from good writers that aren’t a good fit for us, but that doesn’t mean I’m not interested in anything else you might come up with.” Personally, I often send two or three ideas in my follow-up pitch letters to demonstrate my expertise and willingness to write more on a topic. However, when I’m first contacting an editor, I typically only submit one very fleshed-out idea to make a good first impression.

For more advice on pitching, read: Finding The Right Market for Your Work.

– Aneya Fernando

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