TVNewser FishbowlNY AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Romney is Butt of Late Night, Study Finds

No wonder GOP presidential hopeful Mitt Romney avoids late night talk shows. The Center for Media and Public Affairs at George Mason University has a new study out today that reveals that late night talk show hosts hit Mitt more than just about all Democrats combined since the party nominating conventions.

From Aug. 27 to Oct. 3, 2012, the Center analyzed targets of jokes about public figures in the opening monologues of the highest rated late night talk show hosts — Jay Leno, David Letterman, Craig Ferguson and Jimmy Fallon.

CMPA Prez Robert Lichter surmised,Romney is leading in the humor race, but being the biggest joke is a race nobody wants to win.

Highlights:

  • Romney was the butt of 148 jokes in late night talk show monologues, over twice as many as President Obama. Obama finished second with 62 jokes.
  • The disparity is greatest seen on David Letterman, who told 44 jokes about Romney and nine about Obama. All four comedians told more jokes  about Romney over Obama.

See how Romney stacks up with the top 10 joke targets after the jump…

1.         Mitt Romney (R)  148

2.         Barack Obama (D)  62

3.         Arnold Schwarzenegger — 39

4.         Bill Clinton (D) — 28

5.         Paul Ryan (R) — 20

6.         Prince Harry — 19

7.         Clint Eastwood (R) – 18

8.         Joe Biden (D) — 16

9.         Mahmoud Ahmadinejad  15

10.       Chris Christie (R) – 14

 

 

 

 

 

 

Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 leaves off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!