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Retch-a-Sketch

By now, we’ve all been inundated with emails and commentary on the meaningfulness of Mitt Romney’s campaign saying that he will emulate an “Etch-a-Sketch” when he reaches the general election. Eric Fehrstrom, the top Romney advisor made the gaffe while on CNN yesterday. It seemed like mere minutes before Rick Santorum hit the campaign trail with an actual Etch-a-Sketch toy in hand. Newt Gingrich, never one to miss a big fat opportunity, followed suit. Both liberals and conservatives had a field day on Twitter. The hashtag #Romneytoys began trending. The parody account, @MittsEtchaSketc popped up. Buzzfeed’s McKay Coppins reported that the Etch-a-Sketch press flack had quite a busy day yesterday.

  • WashPost turned this into a big picture conversation about how little slips on the campaign trail can become lingering problems.
  • Ann Romney appeared with Piers Morgan on CNN to answer his question, “How’s your etching and sketching going?”
  • Leave it to Politico, however, to own the market on Etch-a-Sketch stories. A quick search on their website reveals that since Wednesday afternoon, when the story broke, they published 24 stories with references to the Etch-a-Sketch. (Of COURSE they did.)
  • HuffPost got creative and included their artist’s rendering of a sad Mitt on an Etch-a-Sketch (pictured here).

So, does this really hurt Mitt? Time will tell. One thing is for sure: Etch-a-Sketch wins. National Journal reports that Ohio Arts, the parent company of Etch-a-Sketch has skyrocketed. Their stock started the day at $4 per share and ended at $12.50.

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