Say hello to Paul Brandus who writes West Wing Reports and a column for The Week. He’s an independent White House Correspondent who writes a blog and has a Twitter account in which he doesn’t use his name. How come he goes nameless? “Here’s a question for you,” begins his standard refrain about it. “Name the CBS, NBC, ABC, CNN & Fox reporters at the White House 10 years ago. How about five years ago? This may come as a disappointment to many folks in this egocentric town, but most people can’t remember the names. And that’s at the most visible beat in Washington. Names fade quickly. But brand names have enduring market value. People have no idea who I am personally. I’d prefer they know my brands, one of which is West Wing Reports. Brands can be licensed, flipped, monetized in more enduring ways.” Even so, let’s get to know the man behind the brand, shall we? Brandus was a foreign correspondent in Moscow for five years. He worked for the U.S. Embassy, eventually NBC and NPR and did some magazine work. While in Moscow, he bought the broadcast rights to the Super Bowl from the NFL. He later worked at MSNBC and Fox — he says the concept of this makes people’s heads explode. “I helped launch MSNBC back in 1996,” Brandus explains. “Worked for Steve Capus, who went on to become President of NBC News. Good man. I was a writer, but apparently too good of a writer because they put me in charge of editing all the other writers. That’s where I learned the 80/20 rule: 20 percent of your people will cause 80 percent of your problems. At Fox News, I was a senior prime time producer in New York, working on news cut ins every half hour. If the you-know-what hit the fan, we had to run into the control room across the hall and break into Bill O’Reilly or Sean Hannity & Alan Colmes. Great fun.” Brandus worked on Wall Street for several years, cashed out and started another media company, his own. In 2011 he became a columnist for The Week. He moderates conferences for them on energy and cybersecurity. He also works with a Northern Virginia venture capital firm. Brandus won’t be found on the Washington cocktail circuit. Instead, he spends his weekends with his 18-month-old daughter or family horses in Fairfax County.

Now let’s proceed to the really important stuff.

If you were a carbonated beverage which would you be? Cherry Coke Zero

How often do you Google yourself? Once or twice a year.

What’s the worst thing you’ve ever said to an editor (or vice versa)? My old boss, Jim Farley, who hired me twice – first at NBC years ago and later at WTOP – taught me WGAS: “Who gives a shit?” It has universal applications today and I’ve used it to great effect in various times and places. WGAS is also text-friendly.

Who is your favorite working journalist and why? Anyone who understands it’s not about them. Anyone who eschews the limelight and simply focuses on finding things out, communicating about it well and not pretending to be an expert or feeling compelled to have an opinion on everything.

Who is your favorite White House reporter and why? The wire service folks are usually the best. Not flashy, just solid, nose-to-the-grindstone types day in and day out. I really admire them.

Do you have a favorite word? “Dada.” Uttered by a certain 17-month old little girl.

What word or phrase do you overuse? “Dumb ass.” Use it a lot.

Who would you rather have dinner with – CNN’s Wolf Blitzer, CNN’s John King or CNN’s Piers Morgan. Tell us why. I think John King is an honest, hard-working, straight shooter guy. You know what I like about him? He made a mistake during the Boston coverage and dealt with it in a transparent, humble and honest way. People err – and it’s how they deal with it – for better or worse – that I remember. I tend to get along well with people like that.

What is the most interesting conversation you’ve had in awhile in the course of your work and who was it with? If I hadn’t hung up on Ronald Reagan in 1990, it might have been the time when, on a dare, I called him at home in 1990. This was a year after he left the White House. The Reagans were living in Bel Air and I never thought he would answer the phone himself. But I heard that famous voice: “Hello?” on the other end, freaked out and hung up. To use my favorite word, I was such a dumb ass. So I guess the answer would be the time I downed vodka shots with Boris Yeltsin at a Fourth of July party at Spaso House, the home of the U.S. Ambassador to Russia. I was lurking by the bar when he came over and we wound up downing a few and chatting. That’s what you do in Russia. Drink. Talk. Drink some more.

Tell us a funny story from the White House Briefing Room. Can be long or short. There used to be a guy named Lester Kinsolving, who used to show up in the briefing every day. Haven’t seen him in many months. He used to ask the most bizarre, completely out of left field questions imaginable on completely obscure, irrelevant matters. Bush’s flacks and now Obama’s used to call on him as a diversion. And, in this digital age, he used to carry a giant cassette recorder around with him like it was 1983 or something. Not picking on Lester, he is a nice guy. Hope he’s OK.

Without naming names, tell us some shitty thing that happened in the course of you covering the White House… Read more