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Uber Lands Former Obama Campaign Manager David Plouffe

David Plouffe, the former campaign manager of President Barack Obama’s 2008 presidential bid, was today named SVP of policy and strategy for Uber.

In an interview with POLITICO’s Mike Allen, Uber CEO Travis Kalanick referred to Plouffe’s new role as Uber’s “campaign manager,” likening ‘big taxi cartel’ as ‘the incumbent’ and Uber as ‘the challenger.’

“City Councils are voting on Uber all the time, and we have state legislatures voting on us, on the regular,” Kalanick told Allen. “And there are even some referendums.”

Kalanick added on the Uber Blog, “I couldn’t be more excited about Uber’s new leader who will be bringing the expertise, wisdom, and strategic mindset to the next phase of the Uber movement, shepherding us well beyond the challenges of the Big Taxi cartel, and into the brave new world of software-powered transportation.”

Plouffe, who served as a senior advisor to the President from Jan. 2011 – Jan. 2013, shared, “But I look forward to doing what I can right now to ensure drivers and riders are not denied their opportunity for choice in transportation due to those who want to maintain a monopoly and play the inside game to deny opportunity to those on the outside.”

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