TVNewser FishbowlNY AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Deja Vu for TIME’s Miller

Being a journalist intent on using Twitter to push every single aspect of a story has its ups and downs. How do you decide what’s interesting, engaging and new? You certainly don’t want to tweet the same thing over and over again? You want to keep it fresh. Unless you’re TIME’s Zeke Miller.

Don’t get me wrong. Miller is a hustler. He seems to appear at every scheduled White House event and share details in a rapid fire fashion. On Twitter, it’s quantity, not necessarily quality, that distinguishes Miller from his reporting companions. If covering a story means transcribing every utterance from an official in a public forum, then Zeke is a pro.

Zeke was in attendance when POTUS delivered statements on Monday afternoon and Tuesday mid-day. On both occasions, Miller set the scene. The only problem is, he tweeted the exact same boring shit for both events.

See for yourself. 

Here, a side-by-side comparison of Miller’s tweets from Monday evening and Tuesday afternoon.

 

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!