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AJR Reports on Twitter

hbr_ext2.jpgPaul Farhi at AJR writes the first non-hyped, non-condescending piece about Twitter. Yes, many things have been written, most of them 140 characters or less. None have been as even-handed or informative. Good work.

Farhi writes:

For journalists, the real question is whether Twitter is more than just the latest info-plaything. Does it “work” in any meaningful way – as a news-dissemination channel, a reporting and source-building tool, a promotional platform? Or is it merely, to buy the caricature, just a banal, narcississtic and often addictive time suck?

The unsatisfying answer: It all depends.

Journalism may live to fight another day!

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.