How did an 18-year-old college student in Maryland gain the trust of and get access to TV executives and anchors in New York? “By posting 10 or 15 posts a day meant that the industry knew it was a reliable consistent source,” says Brian Stelter, creator of our sister site TVNewser and now a media reporter for the New York Times and author of the just released book “Top of the Morning.”
As he neared graduation, Stelter had to make a choice: work in TV news, or cover it.
Brian Stelter, who launched TVNewser almost 10 years ago, is now a published author. “Top of the Morning,” out today, lays bare a tumultuous year for network morning news shows which saw one anchor pack her bags, another face a serious health issue, a ratings leader fall — and lose a quarter of its audience — and an entirely new show launch.
In his first interview for the book, Stelter tells us about the secrecy behind “Top of the Morning,” the access he got, and what he thinks about being called Matt Lauer‘s nemesis.
Part II, tomorrow: What happens when Brian Stelter Tweets something he shouldn’t?
Work in the TV news business long enough and eventually you may have to choose between having a family or having a career.
HLN anchor Kyra Phillips recently sat down with TVNewser managing editor Chris Ariens to talk about how she views the choices she made along her career path and shares one of the frustrations of being a role model for those who want to follow in her footsteps.
Also, be sure to check out our first interview with Phillips.
HLN has seen its viewership increase during the Jodi Arias murder trial, but what happens after the verdict is reached?
In this episode of Media Beat, Raising America anchor Kyra Phillips tells TVNewser’s managing editor Chris Ariens about the opportunity and the challenge presented by the network’s coverage of the Arias trial. “I want to say to them, ‘OK, I get it. I understand you’re interested in this. OK, we can give you some of that. We can continue to give you that. But also give me a chance to show you another way that we do TV, another way that we do news.”
In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s Shark Tank tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things, how every inventor thinks they have the greatest thing in the world and what they need to do to make sure they’re right.
And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet talks about the agency’s move into Los Angeles and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.
In his over 20 years in the fashion business, Elle creative director Joe Zee has worked for such titles as Details and Allure and styled advertising campaigns for companies like Gap and DKNY. And, in our Media Beat interview, the Toronto native and star of Sundance Channel’s All On the Line with Joe Zee was very clear about how he got to the top.
One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)
And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”
As creative director for Elle, Joe Zee describes his as an “interesting, sort of nebulous title.”
“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”
And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?
“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”
For two seasons of Sundance Channel‘s All on the Line with Joe Zee, Elle creative director Joe Zee was part mentor, part professor and part psychologist for struggling fashion designers. But, for Season 3, Zee said it was time to shake things up a bit.
“We had done seasons one and two in New York, and not that it’s tapped out, but it’s time to sort of really grow what the series can be about,” he explained in our Media Beat interview. “And I think West Coast fashion has really sort of evolved in terms of what the importance of it has been in the past few years. And also this is the world I live in. The celebrity culture in America is huge and only getting bigger, and what someone wears on the red carpet, on television, or in the media can ultimately change a struggling designer’s business.”
So, how much does Zee’s on-screen persona align with the real thing? All of it, he says.
“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it.”