LA Times Developing Quarterly Fashion Pub
Just got a hold of the internal LA Times memo from COO Kathy Thomson announcing the end of the Los Angeles Times Magazine. As we already reported, the mag’s June issue will be its last. There are no plans to tinker and relaunch. However, it looks as if the Times does have something new in the works.
Thomson writes that the paper is developing “a new special quarterly product focused on luxury, design, fashion and style. The publication will highlight seasonal trends and occasions with print, digital and mobile iterations intended to further enhance our feature coverage and deepen our connection with our members and advertising partners.”
Sounds similar to the LA Times Mag‘s previous incarnation as an advertorial product product of the business end of the paper. Bummer. Yet another blow for substance in our brave, new-media world.
Full memo after the jump:
Launch a social media campaign that will build your brand and deliver results in our online
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