California’s Struggling Spanish-Language Weeklies
Huffington Post’s Eduardo Stanley just published a lengthy piece on the near extinction of California’s once numerous Spanish-language weeklies.
Here’s his set-up:
In the mid-1990s, Spanish-language weeklies created by English-language dailies began to emerge in nearly every city in California’s Central Valley.
Commercial interest was the driving force behind the decision. To sell advertising revenue, why not charge a bit extra for a “combo” newspaper package in both English and Spanish? Considering the burgeoning Latino population, at first glance, the idea was not far fetched. Thus emerged El Californiano, published by the Californian, of Bakersfield; Noticiero Semanal, published by the Porterville Recorder, of Porterville; Las Noticias del Valle, published by the Hanford Sentinel, of Hanford; El Tiempo, published by the Merced County Times, of Merced, although the newspaper later became an independent; Vida en el Valle, published by the Fresno Bee of Fresno; El Sol 2000, published by the Modesto Bee, of Modesto; and El Sol of Visalia, among others.
Of these Spanish-language, or bilingual newspapers that depended on English-language dailies, the only survivors are the Noticiero Semanal, which went from a 26,000-circulation paper to 8,000 and is limited to eastern Tulare County, and Vida en el Valle, which began printing 170,000 copies weekly after integrating with El Sol 2000 of Modesto….
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Many of the sites are lively, with good features, calendars, and lots of local, if episodic, bloggers–even if the sites don’t come close to living up to Patch’s tagline: “Hi there, we’re Patch, your source for local knowledge you can’t live without.”…
The Tribune Company, (abusive) parent company of the LA Times, has spent $212.9 million on lawyers fees and another $17.8 million on additional legal expenses since they filed for bankruptcy in December of 2008,
Originally a monthly when launched in 1979, the Voice switched to bi-monthly and then again in 2007 to a more aggressive weekly publication schedule. The most recent change came about after the paper won a lawsuit with Gannett-owned competitor the Visalia Times-Delta that granted the Voice access to local legal ad channels. But the victory was short-lived:
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