TheWrap Stirs Tempest in a Meryl Streep Teapot
In the arcane, moneyed world of “For Your Consideration” ads, there are each year a number of pitches that rub Academy members the wrong way. But after a paid email blast was sent out this week by both The Hollywood Reporter and Variety, TheWrap reporter Steve Pond is getting some blowback for suggesting that the transmission was only borderline AMPAS-legal:
Weinstein Company COO David Glasser responded: “We are surprised that a media outlet like TheWrap, which normally has journalistic integrity, would print the strange accusation of an anonymous competitor and use this as a direct broadside against Variety and The Hollywood Reporter.”
Can you guess who the anonymous competitor is? The email in question, paid for by Weinstein Co., featured the subject line “Meryl Streep Exclusive Video” and linked to a screening Q&A conversation between the actress and Deadline.com’s Pete Hammond. During the clip, Hammond exclaims that the 29-year gap in Streep winning an Oscar really needs to be rectified.
Create a social media strategy, launch your campaign, and track the results in our
Baloney, counters the author of both Deadline.com items, 
El Segundo’s Truckin‘ magazine just re-launched after a complete overhaul and redesign. We’re going to be honest, we drive a compact. So we weren’t too familiar with the mag. But the press release promises a reconstituted commitment to “every corner of the truck segment,” as well as a “men’s interest” feel. We thought “men’s interest” went without saying for a magazine about trucks. But surely there must be some ladies out there who love them some trucks too.
The investor group backing The Hollywood Reporter: Russian Edition is the same one that underwrote the aforementioned Billboard Russia and includes Studio Three T, the production facility of writer-director
LA Times online arts and entertainment editor
Rather than engage a high-priced PR specialist to blast out e-mail notices to LA media types, Variety has gone more in the 



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